Helsinki Regional Transport Authority

Helsinki Regional Transport Authority (HSL) is in charge of the transport system planning and regional public transport in Greater Helsinki. Some 370 million journeys are made on HSL's transport services annually.

HSL.fi website frontpage

My role

  • Design research
  • Journey mapping
  • Workshops
  • UI/UX design
  • Prototypes
  • User testing

Year

2018 – 2019


From autumn 2018 to summer 2019, I worked as a design consultant at HSL. During my time there, I had a chance to work in the following projects:

  • Creating new HSL.fi concept together with customers and other stakeholders
  • Improving DigiTransit (Reittiopas) journey planner
  • Renewing HSL City bikes website
  • Designing HSL card service for topping up travel card balance and purchasing season tickets
  • Improving current HSL.fi website
  • Introducing new live chat tool for customer service

HSL.fi

HSL.fi website

One of the main projects I worked on at HSL was creating a new concept for their HSL.fi website. Our small team worked closely with project stakeholders and customers to co-create solutions that solved real user needs. Design methods we used included facilitating workshops, interviewing customers and prototyping solutions.

In addition to creating a new concept for HSL.fi website, I was responsible for designing new pages for their current site. For example, we introduced a new frontpage and tickets section for the new zones.


DigiTransit journey planner

Reittiopas

DigiTransit is an open source journey planning solution created by HSL and the Finnish Transport Agency. HSL journey planner (Reittiopas), which is based on DigiTransit, is being used by hundreds of thousands of commuters and travelers every day.

During my time at HSL, I was part of the multi-vendor team responsible of the journey planner development. Working closely with the product owner and developers, we introduced features like displaying disruption info across the whole application, live view, favorites, new zones and 3rd party mobility services like scooters and ferries.


HSL City bikes

HSL City bikes

In 2019, HSL introduced city bikes in Vantaa. A completely new dockless city bike system meant that we had to rethink the whole site structure from scratch, as there now was two different bike systems under the same HSL brand.

The new website offers an effortless way to buy daily, weekly and season passes for both bike systems. Users can also view their personal details, trip history and update payment details from the site.

I'm currently available for new projects

Send me a message and let’s discuss how I can help you.

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