Aleksi Tappura —
Freelance
UX Designer
Trusted by industry leaders
Hi, I’m Aleksi!
I’m a freelance Product/UX Designer with a knack for business. For the past 10+ years, I’ve helped ambitious companies design digital products that not only look great but deliver real value.
Over the years, I’ve co-founded a VC-backed startup and served as the Founding Designer at another, shaping products and teams from the earliest stages. Alongside my startup work, I’ve collaborated with some of the largest companies in Finland and beyond.
Currently, I work as a freelancer, helping product teams move fast and make decisions through thoughtful design and close collaboration.
To learn more about my background, you can connect with me on LinkedIn.
Designed features to enable AI integration in a B2B SaaS.
Experimentation through A/B testing, resulting in higher conversion rates and increase in paying users.
UX testing and interface design to support international expansion.
Focal
As the first Designer on the team, I worked on a workflow management product for marketing and creative teams, contributing across product strategy, interface design, and marketing. This helped drive a threefold increase in monthly active users within 9 months.
Custobar
Partnered on improving the UX of a marketing automation platform for omnichannel retail. I designed and prototyped new features to support product growth, while developing a scalable design system aligned with the refreshed brand identity.
Volvo Cars
Invited by the renowned premium car manufacturer to design future scenarios, resulting in a Mobility as a Service (MaaS) concept that servitizes Volvo's business.
Housecat
Co-founded and led design in a VC-funded ($3.5M seed) fintech. Designed customer journeys to create a seamless and intuitive end-to-end investment experience.
HSL.fi
Designed an award-winning digital service to support 400M annual trips in Helsinki, with considerable focus in co-design and digital accessibility to cater for a diverse customer base.
* Awarded as The Best Online Service in Grand One 2021.
HSL Business Portal
Refreshed a B2B web service to facilitate a wider rollout, supporting HSL’s sustainable transportation strategy and reducing companies administrative workload.
Posti Parcel Sending
Led design in a business-critical area serving millions of customers across the Nordics and Baltics. In addition to expanding and launching a new B2B service, I integrated customer-centric metrics to gain insights into both consumer and corporate customer needs.
StatBun
Led the design of a next-generation product for Talgraf, the market leader in Finland for financial data visualization and budgeting software. I designed dashboards and user interfaces for complex financial and operational data, and created a component library to speed up further development.
Electricity Network Operator
Led the design of an AI-powered resource planning tool for a major Finnish electricity network operator. The tool enhanced efficiency by replacing existing manual workflows and served as a pilot for broader adoption of AI in the organization.
