Freelance
Product Designer
I’m Aleksi Tappura, a Freelance Product Designer (UI/UX) with 11+ years of experience in end-to-end experiences for both business and consumer applications.
Trusted by industry leaders
Focal
As the first Designer on the team, I worked on a workflow management product for marketing and creative teams, contributing across product strategy, interface design, and marketing. This helped drive a threefold increase in monthly active users within 9 months.
HSL.fi
Designed an award-winning digital service to support 400M annual trips in Helsinki, with considerable focus in co-design and digital accessibility to cater for a diverse customer base.
* Awarded as The Best Online Service in Grand One 2021.
HSL Business Portal
Refreshed a B2B web service to facilitate a wider rollout, supporting HSL’s sustainable transportation strategy and reducing companies administrative workload.
Posti Parcel Sending
Led design in a business-critical area serving millions of customers across the Nordics and Baltics. In addition to expanding and launching a new B2B service, I integrated customer-centric metrics to gain insights into both consumer and corporate customer needs.
StatBun
Led the design of a next-generation product for Talgraf, the market leader in Finland for financial data visualization and budgeting software. I designed dashboards and user interfaces for complex financial and operational data, and created a component library for further development.
Electricity Network Operator
Led the design of an AI-powered resource planning tool for a major Finnish electricity network operator. The tool enhanced efficiency by replacing existing manual workflows and served as a pilot for broader adoption of AI in the organization.
